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Hobbycraft turns to affiliate marketing to reach influential bloggers

HobbyCraft, the UK’s leading retailer in arts and crafts, has launched an affiliate marketing programme in order to strengthen online ties with its target audiences. With a range of over 35,000...

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Local food heroes to front Sainsbury’s ‘Love your Roast’ campaign

Sainsbury’s is saying goodbye to celebrity chefs and hello to ‘local food heroes’ in a new year campaign aimed at showing people how they can avoid food waste after Christmas. The six-week TV and print...

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Boden teams with bloggers to create ‘The Great Boden Diaries’

Dressing up its content drive, British clothing brand Boden is teaming with popular bloggers, including Liberty London Girl and What Olivia Did, to launch a digital platform designed to create new ways...

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